Gold Coin Malaysia has collaborated with Global Peace Foundation Malaysia (GPFM) over the past year, providing livelihood programs to the indigenous community of Orang Asli in Pahang, Malaysia. Since the initiative started in 2023, the community has experienced a positive impact on their livelihood and has learned from their experiences in raising chickens. After seeing the positive results on the community the first time, the team of Gold Coin Malaysia and GPFM were motivated to expand to more families.

As part of the livelihood program, the Orang Asli community also received training on proper poultry farming management.

During the second run of their livelihood program, Gold Coin offered support to the community by providing poultry feeds and skills training. From February to March 2024, the community managed to sell over 2,100 free-range chickens to neighboring areas. GPFM also extended its help by assisting in the processing, packing, and marketing of the chickens both offline and online. 

The community preparing and packing the chickens for delivery.

Gold Coin and GPFM’s livelihood program empowered the Orang Asli community while contributing to the United Nations’ Sustainable Development Goals (SDGs). The initiative has been successfully implemented in the past two years and has great potential to be replicated in other communities. This program has been a long-standing model of the Corporate Social Responsibility (CSR) team of Pilmico in the Philippines, which entails the distribution of livelihood kits along with technical assistance. It started with the “Mahalin Pagkaing Atin” program in 2013 and has since expanded to Malaysia.

2,100 chickens were delivered to satisfied customers from nearby communities in Pahang, Malaysia.